Last Updated: October 22, 2025

Introduction

This Privacy Policy explains how Smart Build Digital (“we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you interact with our services, including WordPress website development and AI-powered chatbot solutions.

We are committed to protecting your privacy and complying with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth).

Information We Collect

Information You Provide to Us

We may collect the following personal information when you:

• Inquire about our services
• Engage us for website development or chatbot services
• Subscribe to our newsletter or communications
• Submit forms on our website

This information may include:

• Name and contact details (email address, phone number, business address)
• Business information (company name, industry, website details)
• Payment and billing information
• Project requirements and specifications
• Communication preferences
• Any other information you choose to provide

Information We Collect Automatically

When you visit our website, we may automatically collect:

• IP address and device information
• Browser type and version
• Pages visited and time spent on our site
• Referring website addresses
• Cookies and similar tracking technologies

Information from Third Parties

We may receive information about you from:

• Third-party service providers we use to deliver our services
• Social media platforms if you interact with us through these channels
• Business partners or referral sources

How We Use Your Information

We use your personal information to:

• Provide, maintain, and improve our WordPress website and AI chatbot services
• Communicate with you about projects, updates, and support
• Process payments and manage billing
• Send marketing communications (with your consent)
• Analyze website usage and improve user experience
• Comply with legal obligations
• Protect against fraud and security threats
• Develop and train AI models for chatbot functionality

AI-Powered Chatbot Services

When we develop and deploy AI-powered chatbots for your business:

• We may collect and process data necessary to train and optimize chatbot performance
• End-user interactions with chatbots may be logged for quality assurance and improvement
• We implement appropriate safeguards to protect personal information processed by chatbots
• You maintain ownership of your business data and customer interactions
• We do not use your proprietary business information to train models for other clients without explicit consent

AI Tools and Platforms We Use

In providing our services, we may utilize various AI platforms and tools, including but not limited to:

• OpenAI (ChatGPT): For natural language processing, content generation, and chatbot development
• Anthropic (Claude): For advanced AI assistance and chatbot functionality
• Microsoft Copilot: For productivity and development tools
• Meta AI: For AI-powered features and integrations
• Google Gemini: For AI capabilities and content generation
• Other AI Tools: We may use additional AI platforms and tools as needed to deliver optimal results

When we use these AI platforms:

• Data may be processed by these third-party AI services
• Each platform has its own privacy policy and data handling practices
• We select reputable providers with strong data protection measures
• We do not share sensitive personal information with AI platforms unless necessary and with appropriate safeguards
• We configure these tools to maximize privacy protection where possible

You can review the privacy policies of these AI platforms:

• OpenAI: https://openai.com/privacy
• Anthropic: https://www.anthropic.com/privacy
• Microsoft: https://privacy.microsoft.com
• Meta: https://www.facebook.com/privacy
• Google: https://policies.google.com/privacy

Disclosure of Your Information

We may share your personal information with:

• Service Providers: Third-party vendors who assist us in delivering services (hosting providers, payment processors, email services, AI/ML platforms)
• Business Partners: When necessary to fulfill our services or with your consent
• Legal Requirements: When required by law, court order, or government authority
• Business Transfers: In connection with any merger, sale, or acquisition of our business

We do not sell your personal information to third parties.

Development Tools and Platforms

In developing WordPress websites and AI-powered solutions, we utilize various tools and platforms:

WordPress Development

• WordPress: Our primary content management system for website development
• Elementor: Page builder for creating custom website designs and layouts
• WordPress Plugins: Various plugins to extend functionality, including but not limited to security, SEO, forms, e-commerce, caching, and backup solutions
• Other Development Tools: We may use additional themes, plugins, and development tools as needed to deliver the best results for your project

Third-Party Services

The WordPress plugins and tools we implement may connect to third-party services for functionality such as:

• Contact forms and email delivery
• Payment processing
• Social media integration
• Analytics and performance monitoring
• Security and spam protection
• Content delivery networks (CDNs)

Each plugin and service may have its own privacy policy and data handling practices. When we implement these tools on your website, we:

• Select reputable providers with appropriate security measures
• Configure settings to maximize privacy protection
• Inform you of any third-party services that will process your website visitors’ data
• Ensure compliance with applicable privacy laws

International Data Transfers

Some of our service providers may be located outside Australia, including in the United States and European Union. When we transfer your personal information overseas, we take reasonable steps to ensure it receives similar protection to that required under Australian privacy law.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Encrypted data transmission (SSL/TLS)
• Secure hosting environments
• Access controls and authentication
• Regular security assessments
• Employee training on data protection

However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal information for as long as necessary to:

• Fulfill the purposes for which it was collected
• Comply with legal, accounting, or reporting requirements
• Resolve disputes and enforce our agreements

When personal information is no longer needed, we will securely delete or anonymize it.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

• Remember your preferences and settings
• Analyze site traffic and usage patterns
• Improve website functionality
• Deliver relevant content and advertisements

Analytics and Webmaster Tools

We use the following third-party analytics and webmaster tools to understand how visitors interact with our website:

• Google Analytics: Collects information about website usage, visitor demographics, and behavior patterns. Learn more about Google Analytics privacy
• Google Search Console: Monitors our website’s presence in Google search results and helps us optimize performance
• Bing Webmaster Tools: Provides insights into how our website performs in Bing search results

These tools may collect information including your IP address, browser type, pages visited, time spent on pages, and referring websites. This data is used in aggregate form to improve our website and services.

You can control cookies through your browser settings, though disabling cookies may affect website functionality. You can also opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Your Rights

Under Australian privacy law, you have the right to:

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Erasure: Request deletion of your personal information in certain circumstances
• Object: Object to certain types of processing
• Withdraw Consent: Withdraw consent for marketing communications at any time
• Complain: Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)

To exercise these rights, please contact us using the details below.

Marketing Communications

With your consent, we may send you marketing communications about our services, industry insights, and special offers. You can opt out at any time by:

• Clicking the “unsubscribe” link in our emails
• Contacting us directly
• Updating your communication preferences

Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete it promptly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by:

• Posting the updated policy on our website with a new “Last Updated” date
• Sending you an email notification (for material changes)

Your continued use of our services after changes constitutes acceptance of the updated policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Smart Build Digital
Email: info@smartbuilddigital.com.au
Phone: 123 456 789
Address: Business address, Australia

Complaints

If you believe we have breached the Australian Privacy Principles, you can lodge a complaint with us. We will investigate and respond to your complaint within a reasonable timeframe. If you are not satisfied with our response, you may contact:

Office of the Australian Information Commissioner (OAIC)
Website: www.oaic.gov.au

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Acknowledgment

By using our services, you acknowledge that you have read, understood, and agree to this Privacy Policy.